BIG, a titan in Germany's esports arena, and Logitech G, a pioneering force in gaming technologies, have unveiled a strategic global partnership. This alliance is set to bolster the esports domain by marrying BIG's competitive prowess with Logitech G's innovative gaming products.
BIG has been a leading figure in esports since its creation in 2017, capturing fans' attention with its stellar performance and steadfast commitment. Aligning with Logitech G, BIG aims to further ignite the esports spirit within Germany and globally, having already clinched the top spot in the ESL World Ranking by 2020.
Under the partnership, BIG's professional teams will be outfitted with the Logitech G PRO Series, a high-caliber collection of gaming headsets, mice, and keyboards, tailored to meet the demands of the world's leading esports athletes.
As Logitech G expands its offline footprint and engages with German gaming communities, BIG’s star athletes will feature prominently in various marketing narratives. Simultaneously, BIG will lend its esports insight to fortify Logitech G's position in the GSA region.
The union of BIG and Logitech G marks a significant milestone in the industry, promising enhanced experiences for gamers and new heights for esports competition worldwide.
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