Gen.G signs a contract with popular streamer Suruga Monkey to promote Valorant in Japan

South Korea-based team Gen.G announced the appointment of DETONATOR member Suruga Monkey as a partner of their Valorant division on May 5.

Suruga Monkey, a popular streamer from DETONATOR, boasts 120 thousand followers on Twitch and 50 thousand followers on Twitter. Leveraging his past experience as a professional player in AVA and PUBG, he engages in promoting games like Valorant.

READ MORE: VARREL announced the addition of kAyle to their Valorant roster

Following the appointment of Hanjyou as an ambassador for Team Secret in February this year, as well as signing a cooperation contract with Gen.G MOTHER3 as a creative partner and SHAKA as a Watch Party NAVI streamer, Japanese streamers are collaborating with league teams, attracting attention. Such collaborations are also geared towards the Japanese market with a large audience and aim to increase team skin sales and viewership at tournaments.

Gen.G, participating in VCT Pacific 2024 Stage 1, will play against T1 on May 11 for a chance to advance to the grand final of the competition, where the first-place team will receive three championship points.